DMG serves as the color and premedia powerhouse behind Soloflight Designs creative studio. Together, we tackled the identity and marketing redesign for FlatWire, a Southwire company. Soloflight Design directed the creative process and DMG brought those directions to life.
Our favorite challenge was the creation of a 300+ page book archiving every bit of FlatWire media coverage such as magazine articles, blog posts, TV spots, etc. The challenge — transform 9 years worth of low-res, rasterized PDFs and scans into something legible that meets the new FlatWire branding guidelines.
Beginning with OCR, our data-entry team compiled and formatted text for more than 400 low-res PDFs. We then captured screenshots of every website, pulled logos for every company, and requested hardcopies of every magazine article. Using FlatWire's branding guidelines as a base, we designed automated InDesign templates that incorporated all of the content above into our templates with the push of a single "Magic Go Button."