Each month, Nalley Automotive publishes a 64-page inventory catalog and several 8-16 page supplement catalogs for direct-mail marketing and distribution amongst their 13 Atlanta-area dealerships. With a template-based catalog design, we are able to pull image and content data directly from Nalley Automotive's inventory database and automatically generate catalog pages with minimal manual interference. Automation process includes image and text formatting, image cropping and placement, text placement and automatic "Image Not Available" placeholders added whenever product artwork is unavailable. We are also responsible for prepress services, print buying and coordinating the complete production cycle.